The design of the gift packaging box

2021-11-09

In order to promote sales, gift packaging box design must first attract the attention of consumers, because only the goods that attract the attention of consumers can be purchased. Therefore, the packaging should use novel and unique shapes, bright and eye-catching colors, beautiful and exquisite patterns, and distinctive materials to make the packaging have eye-catching effects and make consumers have strong interest as soon as they see it.

The peculiar and novel shape of the packaging box can attract the attention of consumers. For example, the shape of wine bottles is generally based on cylinders. Some wine bottles use imitation modeling and are designed into complex anchor or human shape. In a batch of wine bottles with cylinder and cuboid shapes, they will appear very prominent and beautiful.

The beauty of packaging box color is the easiest to feel. Some marketing scholars even think that color is the first factor determining sales. In their long-term market research, they found that some colors, as the packaging of products, will make products surprisingly difficult to sell, and gray is one of them. They believe that this is because gray is difficult to make people move, and it is naturally difficult to produce the impulse to buy. They put forward that red, blue, white and black are the four major sales colors, which was found when making and comparing the images of red, blue, white, black, green, orange, yellow and tan. Taking red as an example, it has the most images, and it is the image with the most powerful relationship with life, such as sun, fire and blood. Therefore, red is the most exciting. Blue, white and black are also closely related to the sun. The sun is always high above the blue sky. As soon as the sun goes down, it gets dark. When the sun rises again at dawn, the eastern sky becomes fish belly white. These four colors are important colors that dominate our daily life rhythm. As sales colors, they can arouse consumers' interest and interest. This analysis is reasonable. Pattern is combined with color. The carton packaging of "Snow Lotus" cashmere sweater is soft light green, and there is a protruding white snow lotus pattern on the box, which is particularly elegant and eye-catching. Outside the bottle of "Western Han ancient wine", there is a brand with antique black pattern on a red background. On the yellow background of the packing box, there are four strong and dignified black seal characters "Western Han ancient wine", which looks like an old man telling a long story. In a row of colorful wine bottles, its unique style is very eye-catching.

Generally speaking, the packaging pattern of the packaging box should set off the brand trademark, fully display the characteristics of the brand trademark, so that consumers can immediately identify the products of a factory from the phonetic symbols and the overall packaging pattern, especially the famous brand products and famous brand stores. The striking trademark on the packaging can immediately attract consumers. The change of packaging materials has also attracted people's attention. The porcelain gifts exported from Shandong are creatively packed in portable boxes made of corn husks, which not only makes full use of the surplus rural labor force, but also makes a large number of local cheap materials into industrial and artistic packaging with folk characteristics and elegant texture, which is more artistic than ordinary carton packaging. Sichuan's famous "silk wrapped rabbit" food was originally packaged in red rectangular cartons and woven into exquisite cylindrical containers with thin bamboo strips. It is unique and beautiful, forming an unforgettable impression.