Color design of the gift packaging box
So, as the reference relationship between color and packaging, where should we start? Mainly through the external packaging color can reveal or reflect the internal packaging items. People can basically perceive or associate with what the inner packaging is when they look at the outer packaging. We can go into the store and take a look at the goods. Many goods fail to reflect this caring relationship. So that consumers can not think of what the packaged goods are from the outside to the inside. Of course, it can't play a positive role in promoting the sales of products. The color of normal external packaging should grasp the same characteristics to varying degrees;
(1) From the perspective of industry progress, the normal colors of food packaging
are expressed in the main colors of goose yellow and pink, which gives people a sense of warmth and closeness. Of course, many of them use green for tea, many of them use green and blue for drinks, many of them use bright red for wine and pastries, many of them use rose for children's food, and most of the normal colors for daily cosmetics are rose, pink white, light green, light blue and dark coffee. Most of the clothing, shoes and hats are dark green, dark blue, coffee or gray.
(2) In terms of performance characteristics, only for food, cakes and snacks mostly use gold and light colors to give people the impression of aroma; Tea, beer and other drinks are mostly red or green, symbolizing the richness and aroma of tea; Tomato juice and apple juice are mostly red, which intensively indicates the natural properties of the article. Although some packages do not use colors with similar commodity properties as mentioned above from the perspective of main tone, if the design of the package is written by their own hands, there must be a symbolic color block, color dot, color line or concentrated content highlighted by the color in the picture of its outer package. This should be everyone's favorite work.