Because the gift packaging box is an extension of the social needs of a function of packaging. Therefore, it not only plays the role of packaging, but also highlights part of the role to a certain extent. The exquisite degree of the gift box is directly proportional to the increase of commodity value, which weakens the use value of commodities to a certain extent. The protection of goods is almost the same as that of general packaging. In order to highlight the value, more expensive and beautiful lining will be used to protect goods, such as silk. In the circulation link, it is not as convenient as general packaging. The value of gifts is relatively high, and the cost in circulation must be high, such as collision free, deformation free, etc. There is no doubt that it has a high influence in beautifying goods and attracting customers.