1. Realistic psychology(gift packaging box)
The main consumer psychological feature of most consumers in the consumption process is realistic psychology. They believe that the actual utility of commodities is the most important. They hope that commodities can be used conveniently, cheap and good quality, and do not deliberately pursue beautiful appearance and novel style. The consumer groups with realistic psychology are mainly mature consumers, working class, housewives and elderly consumer groups.
2. Psychology of seeking beauty(gift packaging box)
Economically, consumers with certain affordability generally have the psychology of seeking beauty, pay attention to their own modeling and external packaging, and pay more attention to the artistic value of commodities. The consumer groups holding the psychology of seeking beauty are mainly young people and intellectuals, and the proportion of women in such groups is as high as 75.3%. In terms of product categories, the packaging of jewelry, cosmetics, clothing, handicrafts and gifts needs to pay more attention to the performance of aesthetic value psychology.
3. Different psychology(gift packaging box)
The consumer groups with the mentality of seeking differences are mainly young people under the age of 35. This kind of consumer group believes that the style of goods and packaging is extremely important, and pays attention to novelty, uniqueness and individuality, that is, it requires more fashionable and avant-garde in the modeling, color and graphics of packaging, but does not care much about the use value and price of goods. In this consumer group, minors account for a large proportion. For them, sometimes the packaging of products is more important than the product itself. For this group of consumer groups that can not be ignored, their packaging design should highlight the characteristics of "novelty" to meet their psychological needs of seeking differences.